Muratic

At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT

Muratic

A brand that features its timeless elegance through natural stone. Meet Muratic, our latest branding project, or, as we like to call it, our baby. Everything, from tone of voice to visual approach was created by our team and shown to you as a final result.

01. Intro

02. Challenge

Building a digital strategy is always a challenge, especially when we work for a market that hasn’t been approached by our team before. This area is complex, dynamic and in need of a different mindset.

Another challenge we had to deal with was to create an identity that yields synergy and clarity. Muratic needed some well-defined roles and visions that support those roles.
Market research was also essential. We looked for that extraordinary details that will maintain brand’s relevance. And that requires a better understanding of the target.

03. Solution

What we did?

Merged that timeless elegance with the brand’s vision

04. Result

IMPACT BY THE NUMBERS

Online orders raised by
50%
Digital reach
12k
Digital engagement
1.4k
Positive feedback
96.8%
Loyal customers raised by
20%
Digital impressions
16k

05. Services

CAPABILITIES INVOLVED

Branding & brand strategy

Brand architecture & identity

Graphic design

Web design & development

Copywriting

Planning & research

Content strategy

06. Tools and Skills

Slide

Clients Opinion

A True Gem

Elevator X is a gem. I only hope my competition never finds Elevator X. Looking forward to more projects where I can capitalize on their talents.

Jason Earle

GotMold

Slide

Clients Opinion

Fresh Ideas

Elevator X was great to work with. They brought fresh ideas to our deck and our thinking about the narrative. Highly professional, efficient and a pleasure to work with.

Martin Myers

Trelus

Slide

Clients Opinion

No Curveballs

Ari and his team are masters at their work. It was a pleasure working with them. They asked the questions that made sense to valid points without beating around the bush.

Hamish Ramsay

TheFirstCatch

Slide

Clients Opinion

Goes Extramile

They also went out of their way to understand the business better and advise on the commercial side. Their work with investors adds lots of knowledge to the job as well.

Daniel Kofdrali

Foodak

Slide

Clients Opinion

Great Pitchdeck

They took the time to understand our business and helped us in creating a great pitch deck for investors. The team is available and responds very promptly as needed.

Ravi Reddy

Proved Professionals

Slide

Clients Opinion

Industry Standard

Elevator X should be 'standard issue' for all startups! They are like having an adviser/founder/partner/tech genius rolled all in one!

Zor Hussain

Kajani Energy

Slide

Clients Opinion

Investor Magnet

With Elevator's unfathomable help, we were able to tap into their VC's network and had the opportunity to pitch to the investors. The pitch deck that Elevator X has created was impeccable. All in all, we are now a VC backed startup!

Joshua HSM $ David S

Me.in

Slide

Clients Opinion

Full Spectrum

Just wow. We were in the incubation phase where ideation was just about everything. Elevator flew in to the rescue, blew past a few phases in a matter of months!

From app/web development, marketing and crowdfunding, we are able to kickstart our platform in a blink of an eye.

Amy H Kim

오늘 뭐 먹지? - 미국

Slide

Clients Opinion

You can be here!

Give Elevator X a shot, and we will make sure your success testimonial will be here next.

Founders

Elevator X

All of that for a brand that chose to stand out

Here for you  ------>

07. Logo Architecture

Muratic x Quart

The Logo


Logo, the main visual representation of the brand must be iconic and elegant. No bold fonts and no playful elements and most of all, no colors. Keeping it simple. We stayed true to our naming and showed it to the world.
FINAL LOGO
LOGO SPACING
LOGO COLORS

08. Font Styling

Muratic x Quart

Typography


Elegance featured also in our font’s choice, VIV Din Regular and VIV Din Bold. The bold version is used for headings and the regular one for categories or any other descriptions.

PRIMARY FONT

SECONDARY FONT

09. Color Psychology

Muratic x Quart

Color Palette


Elegance seen through black, white and soft shades based on bright colors. Color palette is inspired by simplicity and refinement.

Book a consultation

Get in touch  ------>

10. Icons

Muratic x Quart

Iconography


For a brand that sells interior design products, icons are a necessity. We used those who feature their main characteristics, such as: materials, weight, height and so on.
SYSTEM ICONS

11. Brand Patterns

Muratic x Quart

Patterns


No pattern talked Muratic language better than a black and white, stone like representation. Details are those who lure the audience into the fine world of a luxurious brand.

12. Photographic Directions

Muratic x Quart

Photography


Website’s visual information is based on context. Muratic is all about interior design inspirations, with products available on their website.

13. User Knowledge

Muratic x Quart

Ui Elements


Our first rule: always be predictable in the choice of interface elements but make sure you add a pinch of extraordinary. Ui elements used: input controls, navigational components, informational components and containers.

14. Responsive Design

Muratic x Quart

Grid, web & mobile


Responsive Design is about using development to automatically resize, hide, shrink or enlarge a website, in order to make it look good on all devices. And we know that mobile is our no. 1 priority now.

DESKTOP VIEW
TABLET VIEW
PHONE VIEW

15. Offline Presence

Ibsb x Quart

Printed Materials


Using only black and white layouts for printed materials, Muratic needed a trademark that will make obvious their core bussines. So, we used natural stone as a contrast and also as an addition.

STATIONERY MATERIAL

NOTEBOOKS
SIMPLE BOX
CUP
PACKING TAPE
INVITATION MATERIALS
BILLBOARD ADVERTISING

16. Summary

MURATIC X QUART

Thankful to be part of a project appreciated online & offline

Congrats, you've made it!

Now let's chat!  ------>

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