Bavaria Mobility

At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT

Bavaria Mobility

Welcome on board. You are now on your way to the future of mobility, enjoying the experience of a BMW. You are able to rent your favourite BMW as long as you want. Bavaria Mobility offers you the possibility to hire a car for 1 day or 1 year.

01. Intro

02. Challenge

Driving a BMW is a challenge, but finding the right strategical path is also an adventure we loved to be a part of.

Finding a new visual and strategical approach of Bavaria Mobility was a real challenge for us, not only because of their brand name, but also because it requires a new strategy for a brand that has its tone of voice worldwide.
We all know BMW cars for their design, their elegance and for the experience you live while driving them.


03. Solution

What we did?

The experience of a BMW car in the digital world

04. Result

IMPACT BY THE NUMBERS

Followers on Instagram
889k
Website Traffic
21k
Client expected growth
35%
Digital Engagement
11k
Digital Reach
56k
Word of mouth
4.2k

05. Services

CAPABILITIES INVOLVED

Graphic design

Web design & development

Stationery

Planning & research

Content strategy

Copywriting

Social Media

06. Tools and Skills

Slide

Clients Opinion

A True Gem

Elevator X is a gem. I only hope my competition never finds Elevator X. Looking forward to more projects where I can capitalize on their talents.

Jason Earle

GotMold

Slide

Clients Opinion

Fresh Ideas

Elevator X was great to work with. They brought fresh ideas to our deck and our thinking about the narrative. Highly professional, efficient and a pleasure to work with.

Martin Myers

Trelus

Slide

Clients Opinion

No Curveballs

Ari and his team are masters at their work. It was a pleasure working with them. They asked the questions that made sense to valid points without beating around the bush.

Hamish Ramsay

TheFirstCatch

Slide

Clients Opinion

Goes Extramile

They also went out of their way to understand the business better and advise on the commercial side. Their work with investors adds lots of knowledge to the job as well.

Daniel Kofdrali

Foodak

Slide

Clients Opinion

Great Pitchdeck

They took the time to understand our business and helped us in creating a great pitch deck for investors. The team is available and responds very promptly as needed.

Ravi Reddy

Proved Professionals

Slide

Clients Opinion

Industry Standard

Elevator X should be 'standard issue' for all startups! They are like having an adviser/founder/partner/tech genius rolled all in one!

Zor Hussain

Kajani Energy

Slide

Clients Opinion

Investor Magnet

With Elevator's unfathomable help, we were able to tap into their VC's network and had the opportunity to pitch to the investors. The pitch deck that Elevator X has created was impeccable. All in all, we are now a VC backed startup!

Joshua HSM $ David S

Me.in

Slide

Clients Opinion

Full Spectrum

Just wow. We were in the incubation phase where ideation was just about everything. Elevator flew in to the rescue, blew past a few phases in a matter of months!

From app/web development, marketing and crowdfunding, we are able to kickstart our platform in a blink of an eye.

Amy H Kim

오늘 뭐 먹지? - 미국

Slide

Clients Opinion

You can be here!

Give Elevator X a shot, and we will make sure your success testimonial will be here next.

Founders

Elevator X

Experience the professionalism

Here for you  ------>

07. Logo Architecture

Bavaria x Quart

The Logo


Colors, strenght and professionalism, those are the characteristics of BMO’s logo. A dual colored circle, representing the mobility you can benefit from if you choose to rent a car instead of buying one.
FINAL LOGO
LOGO SPACING
LOGO COLORS

08. Font Styling

Bavaria x Quart

Typography


Important names like Apple are using sans serif fonts to highlight their professionalism and their clean vision. That is also the case of Bavaria Mobility, whose choice of fonts you can see below.

PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Bavaria x Quart

Color Palette


Complementary colors for an eye catchy, classy, but also sporty visual approach. Their color palette is a mix of elegance with adventure that invites user to a new ride.

Let’s start this adventure together

Get in touch  ------>

10. Icons

Bavaria x Quart

Iconography


An icon system that brings users closer to the benefits of renting a car. Any service of Bavaria Mobility is represented by a set of icons.

SYSTEM ICONS

11. Brand Patterns

Bavaria Mobility

Patterns


The power of BMO colors that send you an invitation to mobility.

12. Photographic Directions

Bavaria x Quart

Photography


A fresh social media approach highlighting the quality of a premium car. Always using BMW cars in proper contexts, the X’s for off-road images and the 1-7 Series for the business representations.

13. User Knowledge

Bavaria x Quart

Ui Elements


For a car rental website, the performance must be flawless, same as Ui functionality. White backgrounds for call to action buttons and bold colors for car rental forms.

14. Responsive Design

Avocadoo x Quart

Grid, web & mobile


Responsive design for a car rental website is a bit of a challenge. But we managed to keep the main information strong for all kind of devices.

DESKTOP VIEW
TABLET VIEW
PHONE VIEW

15. Offline Presence

Bavaria x Quart

Printed Materials


Oh, print, nice to see you again. We have created a few printed materials for BMO such as advertising totems (Cluj-Napoca International Airport), a series of posters for brand awareness, flyers and many more. You can see a part of them below.
A4 PRESENTATION

TABLE MATS AND PACKAGING

DL FLYER
JUICE BOTTLE
LUMINOUS SIGNAGE
LOCATION MENU
LUMINOUS MENU

16. Summary

Bavaria X QUART

A unique experience that invites people to live adventures 
outside of digital

Congrats, you've made it!

Now let's chat!  ------>

Instagram Posts