avocadoo

At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT

Avocadoo

As you probably figured it out, Avocadoo is all about avocado. We built together an avo-centric brand using online and offline strategies for: social media, website, menus, printed materials or packaging.
What Avocadoo stands for is: enjoying a healthy meal while you have some fun.

01. Intro

02. Challenge

There were a lot of challenges along the way as we had to create a brand from ground zero. Avocadoo needed a positioning strategy and a communication plan to reach their goal: awareness and word of mouth.
Our first challenge was to build a 100% natural brand that competes on a market full of vegetarian/bio products. We wanted to create a different statement, not so sale oriented, but more human oriented.

Still, looking at the big picture, Avocadoo started as small business trying to compete with food giants. That was another challenge we had to deal with.

And last but not least, the limited budget pushed our creativity beyond the limits.


03. Solution

What we did?

Built a brand

through eye catchy design and a strong brand strategy

04. Result

IMPACT BY THE NUMBERS

Followers on Instagram
2.8k
Website Traffic
75k
In-Store Customers
13k
Expected Sales
229%
Digital Engagement
120k
Digital Reach
210k

05. Services

CAPABILITIES INVOLVED

Branding & brand strategy

Brand architecture & identity

Graphic design

Web design & development

Packaging & location branding

Social Media strategy & design

Planning & Research

06. Tools and Skills

Clients Opinion
A True Gem

Elevator X is a gem. I only hope my competition never finds Elevator X. Looking forward to more projects where I can capitalize on their talents.

Jason Earle

GotMold

Clients Opinion
No Curveballs

Ari and his team are masters at their work. It was a pleasure working with them. They asked the questions that made sense to valid points without beating around the bush.

Hamish Ramsay

TheFirstCatch

Clients Opinion
Fresh Ideas

Elevator X was great to work with. They brought fresh ideas to our deck and our thinking about the narrative. Highly professional, efficient and a pleasure to work with.

Martin Myers

Trelus

Clients Opinion
Goes Extramile

They also went out of their way to understand the business better and advise on the commercial side. Their work with investors adds lots of knowledge to the job as well.

Daniel Kofdrali

Foodak

Clients Opinion
Industry Standard

Elevator X should be 'standard issue' for all startups! They are like having an adviser/founder/partner/tech genius rolled all in one!

Zor Hussain

Kajani Energy

Clients Opinion
Great Pitchdeck

They took the time to understand our business and helped us in creating a great pitch deck for investors. The team is available and responds very promptly as needed.

Ravi Reddy

Proved Professionals

Clients Opinion
Investor Magnet

With Elevator's unfathomable help, we were able to tap into their VC's network and had the opportunity to pitch to the investors. The pitch deck that Elevator X has created was impeccable. All in all, we are now a VC backed startup!

Joshua HSM $ David S

Me.in

Clients Opinion
Full Spectrum

Just wow. We were in the incubation phase where ideation was just about everything. Elevator flew in to the rescue, blew past a few phases in a matter of months!


From app/web development, marketing and crowdfunding, we are able to kickstart our platform in a blink of an eye.

Amy H Kim

오늘 뭐 먹지? - 미국

Clients Opinion
You can be here!

Give Elevator X a shot, and we will make sure your success testimonial will be here next.

Founders

Elevator X

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07. Logo Architecture

Avocadoo x Quart

The Logo


Avocadoo is a playful brand and we chose a logo that will follow their statement. Client's choice was a version of their name mixed with 2 pieces of avocado at the end of the word. Our brand strategy was to find out the best option for printed materials such as: packaging, menus, but also for web design and social media.
FINAL LOGO
LOGO SPACING
LOGO COLORS

08. Font Styling

Avocadoo x Quart

Typography


Avocadoo needed a fresh design, completed by a friendly and familiar font. Our choice was Noto Sans Regular as a primary font and Noto Sans Bold as a secondary font, two of the most readable fonts, that will bring impact on content, giving a warm feeling in the same time.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Avocadoo x Quart

Color Palette


Color Palette was not an easy choice, as everything had to mix together. Our solution? To create a gradient palette, from strong and extravagant to dusty, almost pastel colors.

Book a consultation

Send us a message  ------>

10. Icons

Avocadoo x Quart

Iconography


Icons are inspired by simplicity and everything related to it. As users are no longer interested in what you have to say for more than about 5 seconds, we created a set of ui/ux icons, intuitive and easy to find.
SYSTEM ICONS

11. Brand Patterns

Avocadoo x Quart

Patterns


Patterns are one of our favourite elements simply because they become part of a brand's visual identity. Patterns can play a vital role in brand recognition and make it more easy to switch from online presence to in-store elements: packaging, flyers, menus and so on.

We created a pattern whose main purpose was to become our brand's visual spirit. Young, fun and playful.

And, as we saw them, those 3 characteristics meant simplicity, shapes, lines and colors, all visualised into different types of patterns. Usage: packaging, social media, website or any stationery product.

12. Photographic Directions

Avocadoo x Quart

Photography


Our main goal was to share a bit of the Avocadoo flavor trough images. So, we used close-up photos for the menu/ website and playful/colored photos for our social media accounts.

13. User Knowledge

Avocadoo x Quart

Ui Elements


We used UI elements according to the target, easy to see, clean, with a pinch of youthness. All the navigation elements, information components, containers or input controls had a common goal: to create a simple & unique website experience.

14. Responsive Design

Avocadoo x Quart

Grid, web & mobile


What we call mandatory for every website and our dream design team knows very well is Responsive Web Design (RWD). An approach whereby our designers created web pages that “respond to” or resizes themselves depending on the type of device it is being seen through. Perfection lies in the details.

DESKTOP VIEW
TABLET VIEW
PHONE VIEW

15. Offline Presence

Avocadoo x Quart

Printed Materials


In-store experiences are really important for buyers and have a huge impact on people's buying decision. Our strategy was to create that friendly, simple and familiar vibe. We managed to capture this look & feel in all Avocadoo's printed materials: packaging, menus, location displayed banners and many more.
TABLE MATS AND PACKAGING

TABLE MATS AND PACKAGING

DL FLYER
JUICE BOTTLE
LUMINOUS SIGNAGE
LOCATION MENU
LUMINOUS MENU

16. Summary

AVOCADOO X QUART

The result was amazing, same as the rest of the projects we worked for. At least, that's what they say

Congrats, you've made it!

Now let's chat!  ------>

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3435 Wilshire Blvd 14th floor, Los Angeles, CA 90010